Rude Kid from Viz understood it. Bearded Baby acknowledges it in these pages. The Minister positively worships it. Charlie Brooker understands it better than anyone. Swearing and saying rude stuff is fucking brilliant. Brooker, right back on form with his latest piece for the Graun, captures it perfectly when he says:

“…sweary tastelessness is a celebration of life, as soaring and majestic as a gospel choir in full flow, and no amount of tedious squeamishness can alter that. “

I’m preaching to the converted I know.  And of course, swearing unimaginatively is dull and loads of people do that – principally, it has to be said, football fans. But a well-placed sweary insult, preferably over-exagerrated and inappropriate for the context, and, for a bonus point, entirely unnecessary, is a joy.

Literature is full of it. Not just Shakespeare, but Chaucer, Rabelais and Dylan Thomas. More recently, in Stephen Fry’s novel The Liar (Heinemann, 1991) the author recounts at length an episode as a young teacher, taking a group of 4th formers from prep school on an away trip to a local Cathedral school, probably in Dorset. Sadly I don’t have the text with me so you’ll have to go with my fuzzy memory, but I recall with some relish his wistful depictions of the innocence of youth, the bucolic landscape of the playing field at sundown, young ginger bowlers and batsmen whose kit was too big, “howzat sir?”, little handshakes after stumps, tea in the pavilion etc etc. Then, having transported you perfectly into the scene, he describes how, umpiring at the bowler’s end, he cheekily gives a boy from his own school not out, despite the youngster clearly having feathered the ball on the way to the keeper. At tea, his captain wanders across and after a brief discussion asks “But sir, you wouldn’t cheat would you?” Fry (for it is no doubt he) replies something along the lines of: “Young man, this is the most sacred game of Cricket. From its cradle in Hambledon, it has been played on the hallowed fields of England for a hundred and forty years, by knights, kings, princes and members of the holy orders. There is no sport in the land more noble, more perfect or more divine. I am your mentor, your guardian and your teacher and my solemn duty is to impart to you all the vitality and beauty of this majestic game. Of course I’m going to cunting well cheat.”

I’ll end with a couple more apostles.