For those who don’t get my typefaces fetish, compare this:

with this:

The food almost certainly tastes the same.  The cost of the items in the shopping basket is probably more or less the same.  But one sensory experience is incomparable with another.

It just takes a little bit more time, effort and care.

And what the fuck would Tesco know about that?

A feature about the branding and typefaces used by a family-run German supermarket chain called “tegut…” is published on the Fonts In Use website.